Tomi Lahren Plans Fashion Industry Comeback in 2025

Tomi Lahren, the 33-year-old conservative commentator, is setting her sights on a bold return to the fashion industry in 2025, six years after her controversial debut with the Freedom by Tomi Lahren athleisure line. Her initial venture with Alexo Athletica in 2019, which aimed to promote “freedom” through star- and camouflage-patterned activewear, failed to garner the widespread acclaim she had hoped for. Undeterred, Lahren is now planning a comeback to reclaim her place in the fashion world.

In 2019, Lahren launched her nine-piece collection, priced between $37 and $89, featuring leggings, sports bras, T-shirts, and jackets adorned with stars and camouflage to reflect her support for the American military and flag. Partnering with Alexo Athletica, a brand known for leggings with gun holsters, Lahren’s line notably excluded the holster feature, focusing instead on pockets for phones, keys, lipgloss, or small self-defense tools. She marketed the collection as a symbol of “freedom” and “Constitutional rights,” targeting young women who felt underrepresented by mainstream athleisure brands. “I wanted my fans to have a line they could wear and feel proud to be American,” Lahren said at the time.

 

 

The 2019 launch, however, sparked backlash. Critics mocked her claim that she was “too controversial” for athleisure, with journalist Hunter Schwarz quoting her Instagram caption on Twitter: “Some have told me I’m too ‘controversial’ to have an athleisure line.” Others called it hypocritical, pointing out that Lahren had previously criticized athletes for stepping outside their “lane” into politics, yet she was now venturing into fashion. The campaign’s yacht backdrop also drew sarcasm, with one commenter noting, “Nothing says ‘down with the liberal elites’ like selling leisure suits from a yacht.”

Despite the mixed reception, Lahren remains determined. In 2025, sources close to the pundit reveal she is exploring new partnerships to relaunch a “reimagined” athleisure line that stays true to her patriotic values but aims for broader appeal. “Tomi sees the fashion industry as a platform to connect with her audience in a new way,” an insider shared. “She’s learned from the past and wants to create something bold yet inclusive.”

Lahren’s original collection emphasized her belief in the Second Amendment and American pride, with camouflage patterns honoring the military and star designs representing the flag. While her 2019 leggings included practical pockets, they were explicitly not designed for firearms, a choice Lahren made to appeal to a wider audience. “It’s about freedom, not just guns,” she said then. Her upcoming venture is expected to maintain this patriotic theme but with updated designs to reflect current trends.

 

The commentator has hinted at her plans on social media, posting recently: “They said I couldn’t do fashion. I’m back to prove them wrong—again.” While details about the new collection remain under wraps, Lahren is reportedly in talks with designers to create a line that balances her conservative roots with modern athleisure aesthetics.

The fashion industry has evolved since Lahren’s 2019 debut, with athleisure continuing to dominate as a versatile wardrobe staple. However, Lahren faces a crowded market and lingering skepticism from critics who question her pivot from political commentary. Supporters, however, see her comeback as a chance to empower conservative women with clothing that reflects their values.

As Lahren prepares for her 2025 relaunch, she remains defiant. “This isn’t just about clothes,” she said in a recent interview. “It’s about giving a voice to those who feel left out by the fashion world. Watch me make it happen.”